whileshenaps.com

Sewing, blogging, and creative business.

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Why I Don’t Do Affiliate Marketing

February 25, 2015

Hi Abby, I am organizing an online creative business conference in May, and wanted to see if there might be a way for us to work together. We are looking for a few influencers to serve as advisers to the attendees. Advisers get a free pass to the event and advertising space in the conference… 

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Filed Under: Better Blogging, Marketing, Monetizing Your Blog

The Inside Scoop on Pattern Bundles

January 28, 2015

Digital patterns have become an established part of the sewing scene over the past few years. Without the upfront cost of printing patterns and the distribution costs of getting those pattern into stores, the barrier to entry to becoming a designer is lower than it’s ever been and hundreds of new designers have flooded the… 

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Filed Under: Business Tips, Ecommerce and Etsy, Marketing

How to Set Up a Subscription Club for Your Craft Business

January 7, 2015

A few weeks ago my daughter, Josephine, turned four. We planned a birthday party for her at the local community center and she couldn’t wait. We bought paper plates and a dinosaur balloon, but the most exciting part of the preparations was putting together the goodie bags. Choosing each item and assembling them was so… 

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Should You Work for Free Product?: A Case Study of the Glue Dots Design Team

November 12, 2014

image credit I’ve worked for free fabric. Last year I designed a tutorial for Timeless Treasures to post on their blog.  It took me about four hours to design it, sew it, photograph each step, take the beauty shots, and write the instructions. I was paid in fat quarter bundles and several yards of flannel…. 

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Filed Under: Business Tips, Legal and Financial Issues, Marketing

An Inside Look at Designing Premier Quilting Cottons for JoAnns

November 7, 2014

While doing research for my post about how much fabric designers earn I spoke with a fabric designer who has licensed fabric collections to both a fabric company and to the largest chain of brick-and-mortar fabric stores in the United States, JoAnn Fabrics. The financial arrangement that resulted from working with JoAnns was so different… 

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Naming Your Competition

October 24, 2014

In the spring I hired a designer to create my new WordPress site. Once I’d signed the contract and paid the deposit, she sent me an in-depth survey to help us both drill down to how I really wanted my new website to function. Some parts of the survey were fun, like telling the story… 

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Abby Glassenberg

You Need an Email Newsletter, But What Should You Put in It?

October 1, 2014

I feel like there’s a lot already written about why every online business should have a newsletter. It’s a subject that’s been beaten to death and all of the advice is essentially the same. Building a blog readership and gaining followers on Instagram, Twitter, and Facebook are all nice, but building your list is the… 

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Filed Under: Better Blogging, Building Great Email Newsletters, Business Tips, Marketing

Getting Your Handmade Goods into the Hands of Celebrities

September 3, 2014

Allison Hoffman’s tagline sums it up well: “I make weird stuff out of yarn. Anything pop culture goes.” In fact, it would be fair to say that Allison Hoffman’s career as a crochet designer is fueled by pop culture. She recreates celebrities as yarn dolls and fairly often those celebrities find their doll likenesses to… 

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Filed Under: Business Tips, Marketing, Online Culture of Craft

market research

Market Research Takes the Fear Out of Getting Started

August 29, 2014

In 2011 I was at a crossroads. I had just turned in the manuscript for Stuffed Animals and I wasn’t sure what to do next. For a year I’d been writing a book which meant I was in the rhythm of creating a new pattern every three weeks. I’d learned a lot in the process… 

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Filed Under: Business Tips, Marketing, Self-Publishing

Tiny Hands and Mei Pack

How to Run a Flash Sale on Facebook: Soldsie

July 28, 2014

Facebook is the largest and most popular online social network and almost all businesses have a Facebook page now. If you’ve really spent time building a large and engaged audience on Facebook you’ve probably tried to sell your products to your Facebook fans at one time or another.  Posting a photo of your newest and… 

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Welcome! I'm Abby Glassenberg and I'm glad you're here. While She Naps is a blog about designing and sewing stuffed animals and running a creative business.
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