I joined TikTok. It’s been an interesting experience in every way, not least of which is simply telling people this. My older daughters are now 13 and 15 and they are horrified, to say the least. “There’s no way you can understand TikTok, mom. It’s memes you don’t get.” Okay, I’ll accept that. There’s definitely…
How Your Craft Business Can Make the Most of the ASMR Trend
Do you love the sound the needle makes as you pull it through your fabric? Do you find the clicking of knitting needles to be soothing? If you do, you’re not alone. In fact, there’s a whole online world dedicated to creating those sounds for the purpose of relaxation. It’s mostly on YouTube and the…
How to Set Up a Lead Magnet
If you’re a pattern designer you’ve likely created a free pattern or tutorial at some point. Generously sharing your knowledge and skills by explaining how to make a particular project, or even how to do a certain stitch or technique, proves to your audience that you have expertise and are a trustworthy source of information….
Should You Have Ads on Your Blog?
A blog reader named Alicia asked me an interesting blogging question the other day. Hi Abby, I remember reading something from you awhile ago about when you decided to take the leap from your blog being a hobby to really making it a career and why you chose not to get involved with affiliate marketing…
Making the Most of MailChimp Automations
MailChimp is powerful software and there’s a lot you can do with it beyond sending the standard email newsletter. When I work with consulting clients one of the things we often discuss is how to get the most out of MailChimp and using automations is usually a key focus. It used to be that automations (sometimes referred…
4 Ways to Find Fresh New Content to Share
Creating new, high-quality content is really time-consuming and isn’t something you can do every single day. A great blog post, video tutorial, or podcast interview takes hours, sometimes even days of effort to create, edit, and publish. In the interim, we still need to share interesting content with our followers. The best way to do…
Sewcialists Provides a Platform for Deep Conversation Where Everyone is Welcome
The Sewcialists is a community-driven blog facilitating deep conversations about sewing and identity as well as garment sewing challenges open to everyone. Spearheaded by Gillian Whitcombe of the blog Crafting a Rainbow, the site was revived in June after an 18-month hiatus. Run by a group of approximately 60 contributing editors, today the Sewcialists is…
8 Sewing Hashtags to Follow on Instagram in 2018
The sewing community’s favorite social media site, Instagram, just recently launched a fantastic new feature: the ability to follow hashtags. Searching for hashtags has always been a way to discover new, interesting feeds on Instagram and for years now we’ve watched what’s happening at shows like Quilt Market and kept up with memes like MeMadeMade…
5 Unexpected Ways to Find Interesting Craft Content to Share on Social Media
Almost all social media platforms now have algorithms that determine what you see in your feed. Interact with a post by liking or commenting and you’ll see more posts by that account. Over time your feed will become catered to your preferences. This works great for the social media platform because it can then also…
How to Grow Your Facebook Page By Sharing Viral Videos
Today I have a quick and super effective Facebook hack to share with you. It’s all about viral videos, but don’t worry – you don’t have to create the videos yourself. You’ll be sharing viral videos other people have already made and then taking advantage of the Facebook algorithm to grow your own page’s following….
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