Deborah Fisher is an artist from Long Island who is harnessing the power of an email newsletter to grow her handmade business. Deborah was my very first consulting client (I’ve had 19 more since – book an hour with me). At the time she’d just finished the manuscript for her second book and was ready…
Introducing Newsletter Classifieds
I’ve been writing a weekly email newsletter now for over three years and I find putting the newsletter together to be incredibly satisfying. All week long I save interesting links to share with subscribers. In particular I look for links to opportunities for paid work in the industry, news about what’s happening in craft and…
Black Friday 2016 Results (and Why You Should Start Now For Next Year)
For most small businesses Black Friday is the biggest sale of the year. It’s called Black Friday because this is the day when businesses go from being in the red (losing money) to being in the black (making a profit). This is true for huge national companies and it also can be true for small,…
Pinterest Experiment 8 Month Report
Pinterest is an amazing driver of traffic to blogs and online shops. Back in February I decided to conduct a Pinterest experiment. I knew that long, vertical images do best on Pinterest and I wondered whether pinning a long, vertical image of each of my free softie tutorials would drive more traffic to my blog….
Report from Sew Pro 2016
I’ve just returned from a wonderful weekend at Sew Pro, a brand new conference for sewing professionals that took place in Chicago on September 16-17. The event was organized by Sara Lawson of Sew Sweetness and Brenda Ratliff of Pink Castle Fabrics. Between the two of them Sara and Brenda have designed fabric for two…
How to Inspire Trust Online
Think about the last time you walked into a shop you’d never been in before. Maybe you were on vacation visiting a new town or maybe you were exploring a different neighborhood in your own city. You pull open the door, walk in, and begin to look around. This first visit begins with a series…
Trying Out LeadPages
One of things I like most about having a business online is the ease with which I can experiment with new things. I see the internet like a sandbox and I want to get in and play around and see what I can make. I think it’s helpful to maintain a sense of excitement about…
I’m Finally Going to Figure Out Google Analytics: Join Me For a Webinar
I’ve had Google Analytics installed on my site for years, but I have a confession to make: I never check it. I’ve tried. Really! I’ve read tutorials, watched videos, and logged a bunch of hours just sitting in front of my monitor clicking on things attempting to sort and make sense of the data. At…
How to Find and Keep Track of Blogs
This week I’ve been writing an article for the Studio Art Quilt Associates Journal. My assignment was to write about blogging so I’ve been talking to a half-dozen art quilters about their blogs. One of them is Rebecca Hosta and during our conversation she asked such a terrific question. She said: One thing that has…
A Pinterest Traffic Experiment
I love Pinterest, but I didn’t always love it. When Pinterest first launched in the spring of 2010 I opened an account, but didn’t use it. I didn’t get it. I understood that it was a virtual bulletin board and I could see the value in collecting inspiring images for future projects, but I didn’t…
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