whileshenaps.com

Sewing, blogging, and creative business.

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5 Ways to Get Your Business Ready for the Holidays

November 5, 2015

We’re heading into the biggest shopping season of the year. No matter how big or small your creative business might be you can take some steps now to make the most of it. Here are a few things I’m working on now to get ready. 1.Build your mailing list. In November of last year I… 

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Filed Under: Business Tips, Marketing

Reflections on My First Trip to Quilt Market

October 27, 2015

I went to Quilt Market! If you’re part of the home sewing or quilting industry, even tangentially, you know that Quilt Market is the twice yearly industry trade show. Quilt Market isn’t open to the public and I think for a long time it was rather mysterious, but today people who attend the show post… 

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Filed Under: Marketing, Online Culture of Craft

How to Change from RSS to an Email Newsletter (and Why)

August 31, 2015

You’re standing on a stage in a crowded auditorium. In the audience are your most supportive fans. These are the people who buy your products and rave about them to their friends. They’re the ones who read your blog posts and Instagram feed faithfully and leave you supportive comments. And now they’re all gathered in… 

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Filed Under: Building Great Email Newsletters, Marketing

What It’s Like to Teach a Class at CreativeLive

August 21, 2015

On Sunday I made a pot of not-too-spicy chili. I also wrote out a detailed explanation of each child’s schedule and packed the bags for day camp before packing my own bag for a trip to San Francisco Monday morning to teach at CreativeLive. I first talked to Elizabeth Madariaga, head of the Craft and… 

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Filed Under: Business Tips, Getting Published, Marketing

Email Marketing for Crafters on CreativeLive

August 14, 2015

Monday morning I fly out to San Francisco to teach a class at CreativeLive. My class is called Email Marketing for Crafters and it’s part of a five-day series called Improve Your Holiday Sales. The week kicks off with Price Your Craft taught by Tara Gentile. Pricing your products isn’t just about covering your expenses… 

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Filed Under: Building Great Email Newsletters, Marketing

One Company, Multiple Businesses

August 10, 2015

I was out for dinner on Friday night when I ran into Sarah, a woman I know from synagogue. Her son was in my class when I taught middle school and we always chat a little when we see one another. This time we started talking about work. I told her that while I loved… 

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Filed Under: Business Tips, Legal and Financial Issues, Marketing

A Profile of Spoonflower’s Top Seller

May 20, 2015

In 2010 printmaker Andrea Lauren was putting her artwork on mirrors, calendars, buttons, and rings and selling them on Etsy. While browsing the Etsy forums one afternoon, a comment about the print-on-demand fabric company Spoonflower piqued her interest. She’d been searching for a way to print her art on fabric, and this seemed like the… 

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Filed Under: Business Tips, Marketing, Self-Publishing

How to Schedule for Sustainability

May 11, 2015

What’s the best time to post a new photo on Instagram? Should I update my Facebook page twice a day, or three times? If I send my email newsletter once a week, is that too frequently? Social media marketing experts spend a lot of time thinking about these questions. They do A/B testing on timing… 

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Filed Under: Being Self-Employed, Better Blogging, Increasing Your Traffic, Marketing

Creating a Facebook Group to Build Community for Your Business

April 15, 2015

  “The Facebook fan page feels like a podium,” says Jen Hagedorn. “It works for sending one-way messages about new patterns or sales, but it’s impersonal and can feel kind of spammy. The Facebook group, on the other hand, feels like a sewing circle.” Jen started a private Facebook group for her pattern company, Tie… 

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Filed Under: Business Tips, Customer Service, Ecommerce and Etsy, Marketing

Should Sewing Patterns Be Certified?

April 8, 2015

If you’re interested in becoming a sewing pattern designer it’s easier now than it’s ever been. You can learn the skills you need, create a design, test it, and then sell it directly to consumers without a huge investment in formal schooling, software, or printing and distribution. There are online classes in pattern drafting, grading,… 

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Filed Under: Customer Service, Ecommerce and Etsy, Marketing, Online Culture of Craft, Self-Publishing

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Welcome! I'm Abby Glassenberg and I'm glad you're here. While She Naps is a blog about designing and sewing stuffed animals and running a creative business.
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