The sewing community’s favorite social media site, Instagram, just recently launched a fantastic new feature: the ability to follow hashtags. Searching for hashtags has always been a way to discover new, interesting feeds on Instagram and for years now we’ve watched what’s happening at shows like Quilt Market and kept up with memes like MeMadeMade…
5 Unexpected Ways to Find Interesting Craft Content to Share on Social Media
Almost all social media platforms now have algorithms that determine what you see in your feed. Interact with a post by liking or commenting and you’ll see more posts by that account. Over time your feed will become catered to your preferences. This works great for the social media platform because it can then also…
How to Grow Your Facebook Page By Sharing Viral Videos
Today I have a quick and super effective Facebook hack to share with you. It’s all about viral videos, but don’t worry – you don’t have to create the videos yourself. You’ll be sharing viral videos other people have already made and then taking advantage of the Facebook algorithm to grow your own page’s following….
Pinterest Experiment 8 Month Report
Pinterest is an amazing driver of traffic to blogs and online shops. Back in February I decided to conduct a Pinterest experiment. I knew that long, vertical images do best on Pinterest and I wondered whether pinning a long, vertical image of each of my free softie tutorials would drive more traffic to my blog….
I’m Finally Going to Figure Out Google Analytics: Join Me For a Webinar
I’ve had Google Analytics installed on my site for years, but I have a confession to make: I never check it. I’ve tried. Really! I’ve read tutorials, watched videos, and logged a bunch of hours just sitting in front of my monitor clicking on things attempting to sort and make sense of the data. At…
A Pinterest Traffic Experiment
I love Pinterest, but I didn’t always love it. When Pinterest first launched in the spring of 2010 I opened an account, but didn’t use it. I didn’t get it. I understood that it was a virtual bulletin board and I could see the value in collecting inspiring images for future projects, but I didn’t…
How to Schedule for Sustainability
What’s the best time to post a new photo on Instagram? Should I update my Facebook page twice a day, or three times? If I send my email newsletter once a week, is that too frequently? Social media marketing experts spend a lot of time thinking about these questions. They do A/B testing on timing…
Create a Social Media Routine You Can Stick With
I taught a class with Meighan O’Toole on Friday night called Social Media for Aritsts and Crafters. A group of nine women from the Boston area gathered at JP Knit & Stitch, a beautiful independent quilt and yarn shop in the city, to talk about social media with us. Over the course of two hours…
Twitter is a Good Thing and 6 Feeds That’ll Make You Like it More
Twitter can feel like an overwhelming place. Tons of short updates scroll by so fast that it’s impossible to read every one. How do you know what to focus on? What can you get out of Twitter that you can’t just find somewhere else, minus the headache? And why would anyone want to know what…
5 Tips for Getting the Most Out of Your Guest Posts
You should guest post on someone else’s blog. Giving away your best content helps you develop great relationships with other bloggers and brings in new visitors who, if treated well, could stick around and become your customers. And guest posting helps with SEO (search engine optimization) by creating backlinks that help your blog come up…