whileshenaps.com

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How To Write a Successful Pitch Email

March 4, 2013

I’m not one to wait to be chosen. I’ve told you about how I asked my husband out on our first date. If you wait to be plucked from the crowd very few interesting things are likely to happen to you. Be an active player in your own success. This means dreaming up ideas and… 

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Filed Under: Better Blogging, Marketing

Softies at Quilt Market: An Interview with Ellen Lumpkin Brown of The Doll Loft

February 20, 2013

Should you go to Quilt Market?  If you have a creative sewing business my bet is this is one of your burning questions. Quilt Market is the most prominent trade show for fabric-based businesses. The show takes place twice a year, once in Houston and once in another city in the United States. It's open… 

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Filed Under: Marketing

Outtakes

February 6, 2013

When I set up a photo shoot for the cover image on a new pattern I take lots and lots of photos, sometimes close to 100. There are so many variables in a shoot like this: the child has to have their eyes open and look happily engaged, the toy has to be facing forward,… 

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Filed Under: Abby Glassenberg Design Patterns, Ecommerce and Etsy, Marketing

How Writing a Tagline for Your Business Can Help You Define Your Mission

October 19, 2012

I got Kari Chapin’s new book, Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business, for my birthday in August and read it cover to cover. This book is a follow-up to Kari’s first book, The Handmade Marketplace. Seven years into my handmade business I have lots of ideas for… 

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Filed Under: Book Reviews, Marketing

elevator speech

Creating an Elevator Speech for Your Business

September 7, 2012

“So what kind of work do you do?”  This commonly asked question has stumped me for years. Even though people ask it often, I always seem to be caught off guard. I find myself verbally stumbling, trying to figure out the right words and phrases to encapsulate what I do. I end up throwing out… 

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Filed Under: Marketing

Baby Butterfly Toy Pattern and Some Analysis of the Best Sellers

May 30, 2012

I am over at SewMamaSew today with a pattern I designed for this Baby Butterfly. This butterfly is made to be a stroller toy (or you could attach it to your diaper bag) to entertain your baby when your out and about. Long line at the coffee shop? Stuck in traffic? Give the butterfly a… 

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Filed Under: Free Patterns, Marketing, Sew With Me

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Welcome! I'm Abby Glassenberg and I'm glad you're here. While She Naps is a blog about designing and sewing stuffed animals and running a creative business.
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