Email is powerful. We all check our email first thing in the morning and then multiple times throughout the day. Email is personal and direct. It’s the best marketing tool of all. No matter how big (or small) your creative business may be, you should be building an email list. People who sign up for…
Pick Up the Phone: Networking for Your Creative Business
In early 2013 I called 18 of my long-time blog readers on the phone and talked to them for half an hour or so. Although it was a little out of the ordinary to just pick up the phone and talk to the people who read my blog, it was one of the most transformative…
Why a Long-Time Blogger Stops Blogging
Cathy Callahan spent a good portion of her professional career as a window dresser for indie boutiques in Los Angeles and the surrounding area. Often when it was time for her window displays to come down, customers and passersby would want to purchase the things she’s made for display. Those requests sparked an indie…
Sweepstakers vs. Sewing Bloggers: A Look at Online Culture
Stephanie Woodson is a sewing blogger. She moderates a Facebook group for sewing bloggers, she’s guest posted on Sew Mama Sew, and most recently she’s had a tutorial published in Stitch magazine. It’s safe to say she’s an active participant in the online sewing community. This isn’t the first online community that Stephanie has…
You Need an Email Newsletter, But What Should You Put in It?
I feel like there’s a lot already written about why every online business should have a newsletter. It’s a subject that’s been beaten to death and all of the advice is essentially the same. Building a blog readership and gaining followers on Instagram, Twitter, and Facebook are all nice, but building your list is the…
3 Blogs I Love that I Think You Might Like, Too
My mom was here visiting over the weekend. We were chatting about blogging and she asked me a great question. “How do you find blogs?” She’s an avid reader and knowledge seeker and she’d like to find blogs about the things she’s interested in, but isn’t sure where to begin. Typically I stumble across a…
What Should I Blog About Tomorrow?
We’re sitting around the dinner table on a Tuesday night. The kids talk about their day at school. Charlie tells us what happened at work. And then I ask, “Anyone have an idea for my blog post tomorrow? Because I’ve got nothing.” This is a pretty typical scene at my house. I firmly believe that…
Should you Move Your Blog from Blogger to WordPress?
Last month, I moved my blog to WordPress.org after nine years on another platform. I also moved my shop from Big Cartel to my new WordPress site. The decision to move was a hard one to make and meant a big investment in both time and money. I know that I wasn’t alone in wondering…
Create a Social Media Routine You Can Stick With
I taught a class with Meighan O’Toole on Friday night called Social Media for Aritsts and Crafters. A group of nine women from the Boston area gathered at JP Knit & Stitch, a beautiful independent quilt and yarn shop in the city, to talk about social media with us. Over the course of two hours…
Twitter is a Good Thing and 6 Feeds That’ll Make You Like it More
Twitter can feel like an overwhelming place. Tons of short updates scroll by so fast that it’s impossible to read every one. How do you know what to focus on? What can you get out of Twitter that you can’t just find somewhere else, minus the headache? And why would anyone want to know what…
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