I love newsletters. Writing a newsletter is the best thing I do for my business each week. It’s fun, it builds community, it brings me new freelance work, and it drives sales more effectively than all the social media updates I do combined. I’ve really enjoyed helping other small creative businesses develop their own email…
How to Change from RSS to an Email Newsletter (and Why)
You’re standing on a stage in a crowded auditorium. In the audience are your most supportive fans. These are the people who buy your products and rave about them to their friends. They’re the ones who read your blog posts and Instagram feed faithfully and leave you supportive comments. And now they’re all gathered in…
Email Marketing for Crafters on CreativeLive
Monday morning I fly out to San Francisco to teach a class at CreativeLive. My class is called Email Marketing for Crafters and it’s part of a five-day series called Improve Your Holiday Sales. The week kicks off with Price Your Craft taught by Tara Gentile. Pricing your products isn’t just about covering your expenses…
Email Marketing for Etsy Sellers
One of the biggest complaints about selling on Etsy is how huge the marketplace has become and how difficult it is to get found. Instead of depending on Etsy search, the best way to drive sales to your Etsy shop is through an email newsletter. Email is accessible to everyone. My 11-year-old daughter has an…
Favorite Business Tool: Pocket
Kari Chapin asked me recently, “What’s your favorite business tool?” I answered immediately: Pocket. I love Pocket. There’s so much to read online right now — so many videos to watch, and blog posts to read, longform articles about interesting topics to explore — and I rarely have long chunks of time to get through…
New Ebook: How to Create a Powerful Email Newsletter
Email is powerful. We all check our email first thing in the morning and then multiple times throughout the day. Email is personal and direct. It’s the best marketing tool of all. No matter how big (or small) your creative business may be, you should be building an email list. People who sign up for…
You Need an Email Newsletter, But What Should You Put in It?
I feel like there’s a lot already written about why every online business should have a newsletter. It’s a subject that’s been beaten to death and all of the advice is essentially the same. Building a blog readership and gaining followers on Instagram, Twitter, and Facebook are all nice, but building your list is the…
How to Build Your Email List: 4 Helpful Tips for Craft Bloggers
An email list is a powerful way to build your blog and your creative business. As a friend told me recently, "My list is golden." With so many social media options, it might seem that email is old school. But think about it: from the early days of home access to the internet to…
News and Updates from Abby Glassenberg Design
In the past few weeks I've had a few exciting Abby Glassenberg Design press pieces and projects completed and I want to share them with you. My first Simplicity pattern is out and in stores nationwide. I designed these! Simplicity 1681 This set includes two of my original Lovey Dovies (the bear and the bunny),…
Why You Need an Email Newsletter
When it comes down to it, we all want to feel like we’re part of something bigger. And we want to be in relationship with other people. Being included is a human need we all share. As a person with a handmade business it’s in your best interest to take this fundamental human feeling into…