No matter how amazing your email newsletter may be, a certain percentage of people you send it to won’t open it. Maybe they’re too busy that day and their inbox is overflowing. Maybe they forgot that they signed up and don’t recognize your email address. Or maybe they no longer use that email address at…
Profile of an Email Newsletter: The Wonky Press
I recently subscribed to a new email newsletter that I love: The Wonky Press. It’s written by quilter and blogger Jessica Skultety and she just started writing it a few months ago. Already Jessica is seeing results from communicating with her most loyal fans via email and I thought it would be neat to talk…
3 Excellent Newsletters
I love newsletters. Writing a newsletter is the best thing I do for my business each week. It’s fun, it builds community, it brings me new freelance work, and it drives sales more effectively than all the social media updates I do combined. I’ve really enjoyed helping other small creative businesses develop their own email…
How to Change from RSS to an Email Newsletter (and Why)
You’re standing on a stage in a crowded auditorium. In the audience are your most supportive fans. These are the people who buy your products and rave about them to their friends. They’re the ones who read your blog posts and Instagram feed faithfully and leave you supportive comments. And now they’re all gathered in…
Email Marketing for Crafters on CreativeLive
Monday morning I fly out to San Francisco to teach a class at CreativeLive. My class is called Email Marketing for Crafters and it’s part of a five-day series called Improve Your Holiday Sales. The week kicks off with Price Your Craft taught by Tara Gentile. Pricing your products isn’t just about covering your expenses…
Email Marketing for Etsy Sellers
One of the biggest complaints about selling on Etsy is how huge the marketplace has become and how difficult it is to get found. Instead of depending on Etsy search, the best way to drive sales to your Etsy shop is through an email newsletter. Email is accessible to everyone. My 11-year-old daughter has an…
10 Year Anniversary of While She Naps
People often say that blogging is dead, that Instagram is enough and nobody reads or comments on blogs anymore. Blogging is very much alive for me. This month While She Naps turns 10 and I feel devoted to blogging just as strongly as I ever did. It’s here, on my blog, that I’ve carved out…
How to Schedule for Sustainability
What’s the best time to post a new photo on Instagram? Should I update my Facebook page twice a day, or three times? If I send my email newsletter once a week, is that too frequently? Social media marketing experts spend a lot of time thinking about these questions. They do A/B testing on timing…
Favorite Business Tool: Pocket
Kari Chapin asked me recently, “What’s your favorite business tool?” I answered immediately: Pocket. I love Pocket. There’s so much to read online right now — so many videos to watch, and blog posts to read, longform articles about interesting topics to explore — and I rarely have long chunks of time to get through…
Why I Don’t Do Affiliate Marketing
Hi Abby, I am organizing an online creative business conference in May, and wanted to see if there might be a way for us to work together. We are looking for a few influencers to serve as advisers to the attendees. Advisers get a free pass to the event and advertising space in the conference…
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