On Wednesday Etsy launched Pattern, a new ecommerce option for sellers. Pattern is a clone of your Etsy shop, but in the skin of a stand-alone online storefront. For $15/month sellers now have the option of quickly and easily adding a Pattern storefront to their Etsy shop and for an additional $16/year can purchase a custom domain from Etsy to point to it.
Pattern is a really radical addition for Etsy, rounding out their three other seller services (promoted listings, direct checkout and shipping labels) with a service that has the potential to be a significant ongoing revenue generator for the company. But is does it optimally serve Etsy sellers?
To talk this through I invited my friend and fellow Etsy watcher, Danielle Spurge of The Merriweather Council, for a video chat. We sat down yesterday to look at Pattern together and discuss the pros and cons including:
- What is motivating Etsy to add this feature?
- What advantages does Pattern offer to sellers?
- What are the risks?
- How does Pattern compare to other ecommerce options (Danielle uses Shopify on a WordPress site and I use WooCommerce on a WordPress site)
- What kind of Etsy seller is Pattern best for?
- What features could Etsy add to enhance Pattern?
Pattern is still brand new and it was fun to react to it at this early stage. If you have thoughts to share after you watch the video, we’re all ears. Danielle and I will both the reading and replying.