I’ve had Google Analytics installed on my site for years, but I have a confession to make: I never check it. I’ve tried. Really! I’ve read tutorials, watched videos, and logged a bunch of hours just sitting in front of my monitor clicking on things attempting to sort and make sense of the data.
I understand why data is important and I actually really enjoy learning from what the numbers say (my 2014 quarterly income reports are an example of how loud numbers speak and how they can be a guiding force for change), but when it comes to Google Analytics in particular my eyes just glaze over. For blog stats I turn to Jetpack, a WordPress plugin that is much more bare bones, but gives me the few variables I actually track (pageviews and unique visits). Jetpack stats are fine, but they aren’t giving the full picture. I’m not setting goals and reaching them through statistical analysis. I’m just sorta ignoring all of that.
But, no more! As the co-founder of Craft Industry Alliance one of the amazing things I get to do is plan monthly webinars to help everyone in the community learn new things that will improve all of our businesses. We’ve had three thus far, and for our fourth we’ve hired Samantha Barnes to teach us about Google Analytics. Sam a has a background in fine art conservation and a love for data. She’s a Senior Analytics Engineer at LunaMetrics, a Google Analytics Certified Partner.
I’ve offered to be the guinea pig! During the hour-long webinar we will log into my Google Analytics for whileshenaps.com and Sam is going to use my real data to set up a dashboard that monitors what’s most important for crafty businesses to look at. You’ll see all my stats and understand what we need to do to actually begin using Google Analytics the right way.
We’ll learn to how to do this together.
If Google Analytics has eluded you before, don’t miss this chance to finally get clarity. If you’re not already a Craft Industry Alliance member, a six month membership is just $35 (a year is $60). Sign up now. Or, if you’d just like to take part in the webinar, you can do that for $10. Can’t make the live webinar? Members get anytime access to the recording, as well as all of our webinars, journal issues, and resources.
Date: March 24, 2016
Time: 1:00–2:00 PM Eastern Time
Cost: Free for members, $10 for non-members
See you there!