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5 Tips for Getting the Most Out of Your Guest Posts

March 28, 2014

laptop with red mouse and coffee cup

You should guest post on someone else’s blog. Giving away your best content helps you develop great relationships with other bloggers and brings in new visitors who, if treated well, could stick around and become your customers. And guest posting helps with SEO (search engine optimization) by creating backlinks that help your blog come up closer to the top in Google searches for topics in your niche. The SEO experts in Augusta can help to improve your website’s ranking on search engines, resulting in an increasing amount of traffic to your site.

With overwhelming amounts of algorithm updates, it can be hard to keep up with the changing ranking factors, what Google likes, what it no longer values, and much more. When you find that you’ve fallen far behind the updates and don’t know how to fix or improve them, this might be a sign that you should work with an outsourcing SEO company.

However, even wineries and vineyards can also greatly benefit from having their brands gain visibility within their respective niches and varieties. That’s why vineyards and wineries should invest in wine SEO to achieve this goal!

Writing an extra blog post is lots of work, though, so before you jump in here are a few tips to make your guest posting experience has fruitful as possible.

 1. Choose a blog that has broad or deep reach in your niche.

I recently wrote a guest post and gave a free pattern to Vanessa Wilson at The Crafty Gemini. To be honest, when Vanessa emailed me I really didn’t know much about her. I spent some time researching her site and realized that she posts weekly sewing videos to YouTube and has over 100,000 subscribers. Vanessa is Latina, grows her own food on a farm in Florida, and homeschools her two children. I’m a Jewish mom in suburban Boston. Her videos are watched by a huge audience that is mostly very different from mine but is still interested in sewing for children.

I set up a coupon code for Vanessa’s readers that was live for two weeks. During that time 59 customers used the code, leading to total sales of $1,200. That was a successful guest post!

The Crafty Gemini has a very broad reach. It’s also worth pursuing opportunities to guest post on smaller blogs that have a deep and trusting relationship with their readers.

2. Have a goal beyond just traffic.

When your guest post goes live on a high-traffic blog lots of people will click over to your site. The traffic spike can be thrilling, but you should get more than that. Before seeking out a guest posting opportunity, or accepting one that is offered to you, ask yourself, “What is my goal?”

Each new person who clicks over is a potential new regular reader and customer. What could you have ready for them when they arrive?

  • A recent post. If you haven’t updated your blog in a few months, do it now before all the new eyes come to check you out. Don’t lead people into a dusty house full of cobwebs. Instead, write a post or two that would appeal to readers of your guest post.
  • A newsletter sign-up form. New visitors might not bookmark your site or take the time to add it to their RSS reader. Unless you work at it, they’ll probably just click away and never return. To avoid losing out on their future attention, work hard to get them to subscribe to your newsletter. Be sure to make it easy and clear how to sign up!
3. Reciprocate

A few months ago I asked Caroline from Sew Can She to write a guest post about how she built a blog with a huge audience in only two years. I offered to guest post on her blog if she was interested. She said she was so I wrote a 5 Tips for Sewing Great Softies post for her.

Think of other ways you might reciprocate, too. Sharing someone’s Facebook page with your Facebook followers is really nice, or giving them a shout-out on Instagram.

4. Follow Through

A few months ago I connected with an intellectual property lawyer who specializes in issues surrounding artistic works and copyright. I had been looking for an expert who might be able to explain these issues in a guest post on my blog because I knew that copyright was a hot topic and not something I had the expertise to explain. We scheduled a date for the post, but then she got busy so we rescheduled.

I emailed a week before the new date to confirm. Despite her promise that she’d have the post ready, the night before she emailed to say that it wasn’t going to happen. I was left in a lurch having to move my editorial calendar around at the last minute, which was frustrating, but even more than that, she missed what I think would have been a great opportunity.

Instead, a few months later I connected with Jen Bernstein, the wonderful lawyer who guest posted here on Wednesday about the very topic I wanted to hear about. The post went viral on Facebook, was picked up by Make magazine, and has been viewed nearly 50,000 times in the two days since it went up.

Whenever possible, deliver on your promises.

If you’re already trying to manage other elements of your online and offline marketing campaigns, and trying to keep your everyday business tasks working smoothly, this isn’t something that will easily fit in your schedule. A local seo services provider will have the necessary resources to begin creating a more positive buzz around your website.

5. Don’t Let Someone Else Get All the Credit

Did you see the adorable bunny softie pattern Lorraine from Ikat Bag created for Sew Mama Sew? It’s so cute, and what’s even cuter is the pattern for the bunny bed and the little carrots. Lorraine made one of the best guest posting moves I’ve seen a long time. She gave the pattern for the bunny to Sew Mama Sew, and in the post stated that the patterns for the bed and carrots would be on her own blog the next day. Brilliant!

When you guest post, work hard on your byline so that you’re sure to include a clear call to action that brings readers to your site. Peter Sandeen wrote a great post recently called Why You Suck at Guest Blogging. In it he gave two examples of bylines: one weak and one strong.

Consider this one (from Peter Sandeen’s Why You Suck at Guest Blogging)…

“Jack Jackson is a writer who writes about writing at jackjacksonwriter.com. His ebook can help you learn to write better.”

versus this one…

“Jack Jackson is a novelist who trains aspiring authors to finish their books, get them published, and make it to the best-seller lists. You can download his free ebook to learn the five most common reasons publishers turn down book offers, so your book finds its way into people’s bookshelves.”

I think Sandeen illustrates the difference brilliantly. Be clear on what you have to offer and invite people to come and get it. Otherwise, all the of the brilliance of your free pattern or great writing stops at the door of the blog you’ve given it to.

+++++

Have you ever guest posted on a blog? Or read a guest post by someone and then become a reader of their blog? Any tips to share?

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Filed Under: Better Blogging, Increasing Your Traffic

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Comments

  1. Deborah says

    March 28, 2014 at 12:54 pm

    Great post as usual, Abby!

  2. Sarah @ Berry Barn Designs says

    March 29, 2014 at 8:46 am

    This could not be more timely! Earlier this week I was asked to guest post for the first time and jotted down “search for articles about guest posting” on my to do list for the weekend… woke up to this in my Bloglovin’ feed! Thank you so much for the helpful advice and examples, Abby – I’ll be putting them right to use : )

  3. Abby Glassenberg says

    March 29, 2014 at 8:24 pm

    Thank you, Deborah!

  4. Abby Glassenberg says

    March 29, 2014 at 8:24 pm

    Well, that’s awesome, Sarah!

  5. cucicucicoo says

    March 30, 2014 at 5:55 am

    Great and super useful post as usual, Abby! I’d seen Peter Sandeen article, too, and found it really helpful, but you’ve added a lot of other great ideas. I’m definitely going to be using them soon! 🙂 Lisa

  6. Shikma Benmelech says

    April 1, 2014 at 10:50 am

    Oh, Abby – this is so helpful!
    If I only knew you 18 months ago, you could have been my real guest in my former home in Newton MA…
    Well, I was not yet a blogger+pattern-designer+etsy seller then, but a real cup of tea and cake and lots of things in common to talk about could be nice…
    Now we have moved to Chicago, and i started my busness in my new home. I’m learning so many things from you,
    Thank you, Thank you, Thank you!
    Shikma

  7. Lorna McMahon says

    April 6, 2014 at 8:24 am

    Your guest post with Caroline and her post with you has opened my eyes. I read that article by Peter Sandeen shortly afterwards. Thank you so much for sharing!

  8. Abby Glassenberg says

    April 6, 2014 at 10:57 am

    You’re welcome. Guest posting is a lot of work, but it can really pay off if you think it through in advance. I’m happy you found these posts helpful, Lorna.

  9. Sarah @ Berry Barn Designs says

    April 25, 2014 at 8:13 pm

    I just wanted to pop back over to say thanks again, Abby! My guest post of a quilted pillow tutorial went up this week, and while I didn’t quite find a way to utilize all your tips, I did try #5 and had a table runner using the same tutorial block up on my blog the next day – so far some really nice feedback! Considering I didn’t get any traffic at all on my page the day of the guest post, it was great to see it happen the following day in part thanks to the “stop by tomorrow for more” tip. Thank you!!

  10. trixi says

    May 20, 2014 at 6:32 am

    I love your point 5! It’s so clear and clever yet I think so overlooked. I’m working on a guest post at the moment and am going to try my darnest to get readers back to my site!

  11. Abby Glassenberg says

    May 20, 2014 at 8:25 pm

    That’s awesome, Trixi! Good luck with it!

  12. Kathy says

    April 7, 2015 at 4:52 pm

    Great info, Abby. Thanks for sharing!

  13. Mollie Johanson says

    May 29, 2019 at 2:25 pm

    So good…as always!

    Also, thank you once again for your guest post on Wild Olive. Not only is it a reader favorite, but it’s one of my favorite posts on my blog…ever!

    • Abby says

      May 31, 2019 at 9:42 am

      That was a super fun collaboration. Thank you for asking me to do it!

  14. Kathy Crabbe says

    May 30, 2019 at 9:12 pm

    Thanks again Abby for such wonderful content that i just love to share!

    I have done some guest posts and I did have one horrendous experience. I asked to proof the guest post before it went live and found sooo many typos that the author got upset and ended up not using my post. I’m a perfectionist and an editor myself and I could not let an interview attached to my work go live with mistakes in it. My advice is to make sure you read previous guest interviews carefully to see if the standard of writing is up to paar and if the writing is sub-par and you’re a perfectionist make sure you are given the opportunity to edit mistakes before it goes live.

    Just my 2 cents!

    Kathy Crabbe
    Artist & Astrologer
    http://KathyCrabbe.com

    • Abby says

      May 31, 2019 at 9:43 am

      Great advice.

  15. Kathy Crabbe says

    February 9, 2020 at 4:56 pm

    HI Abby, Could you please unsubscribe me from your blog? I keep getting emails every day in association with this post. Thank you.

Welcome! I'm Abby Glassenberg and I'm glad you're here. While She Naps is a blog about designing and sewing stuffed animals and running a creative business.
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