You’ve got a craft business that’s humming along. Your work is selling pretty regularly and your business is getting some media attention here and there. Things are going alright.
Now, let’s pretend in walks some very nice, very trustworthy, and very generous person. This person loves what you do and says, “I want you to really be able to make a living at this. I’m going to give you $50,000 right now, no strings attached. Take it and make your dream for this business come true.”
Crazy, I know, but humor me here by answering this question: what would you do?
Sit down for a second now and make a yourself a list. Let every idea come forward and put it all down. Really. What would you do?
My friend, Stacey, posed this question to me a few days ago, right after she told me about her elevator speech (That Stacey is one smart cookie and the clarity of thinking that has come from our conversations just speaks to the huge benefits that come from talking openly with people in your field.) I immediately made a list of what I would do right now for my softie business if the barrier of money was removed.
Here’s my list:
-Get a web designer to make my blog look and perform better
-Hire a graphic designer to make my patterns look amazing on the page
-Get my four top-selling patterns printed and picked up by some wholesale distributors to be sold at fabric shops
-Hire a tech person to help me along the way with the million tech problems I run into and can’t solve on my own.
After I made my list I read it over and realized that these are my long-term goals and that some of them are goals I didn’t even know I had. These were the secret goals lurking in the back of my mind. When they would pop up, I’d push them back down because the financial threshold to achieving them was so high I wouldn’t even allow myself to think about them. And most of them are related to technology, an interesting theme that points to the area where I may need to invest real financial resources going forward.
So here is my question: how are you ever going to achieve big goals if you won’t even allow yourself to think about them? We should stop censoring our thoughts and allow ourselves to dream really, really big.
Then we can look at our lists over the next three years, or five, or ten, and build. Knowing what you ideally want can help you make real world decisions that edge you closer to your goals over the long-term. Chances are some of these things could happen, maybe even this year, if we look them in the face and ask ourselves how.
Okay, I shared my secret list with you. Share with me! If this $50,000 patron came to your door, what would you do for your business? It’s entirely okay to dream big and aim high. Let’s hear it!