Fans of quilting personalities Marianne and Mary Fons were thrilled in February of this year when the mother daughter duo launched their own podcast. Called Quilt Your Heart Out the show was an hour-long call-in advice program for quilters. A fan of the public radio show, Car Talk, Marianne Fons envisioned Quilt Your Heart Out…
Is Quilt Market Still Relevant When We See It All On Instagram?
“Market used to be a place to debut your new products to shop owners and pretty much only to shop owners and others in the trade,” says Linda Sullivan, owner of Linderella Quiltworks, an independent quilt shop in Southern Pines, North Carolina. “Excitement would build and then on the first day of Market a frenzy…
Craft Industry Alliance is 6 Months Old
In the late fall I was working on a really important story. It was a story that came to me, via an anonymous source, and I knew it had the potential to make an immediate difference in the lives of dozens of women in the quilting industry as well as a longer term implications for…
Sewing Goes to Silicon Valley: Elizabeth’s Journal #3
Elizabeth Caven is the founder of UpCraft Club, a company she’s hoping to build into the leading online distributor of digital sewing patterns (in the same way that Audible is the leading distributor of audio books). In order to achieve this goal, she’s spending four months in a startup accelerator in Silicon Valley called 500…
A Discussion of Pattern by Etsy with Danielle Spurge
On Wednesday Etsy launched Pattern, a new ecommerce option for sellers. Pattern is a clone of your Etsy shop, but in the skin of a stand-alone online storefront. For $15/month sellers now have the option of quickly and easily adding a Pattern storefront to their Etsy shop and for an additional $16/year can purchase a…
Etsy Unveils New Shop Look
Yesterday Etsy emailed it’s 1.6 million sellers to announce that April 5 shops will have a new look. “We’ve redesigned the way shops look on Etsy to put you in control of your creative business and brand,” Etsy Administrator Shadi Jurdi said in the Etsy Seller Handbook post explaining the redesign. “The new design brings…
Sewing Goes to Silicon Valley: Elizabeth’s Journal #2
Elizabeth Caven is the founder of UpCraft Club, a company she’s hoping to build into the leading online distributor of digital sewing patterns (in the same way that Audible is the leading distributor of audio books). In order to achieve this goal, she’s spending four months in a startup accelerator in Silicon Valley called 500…
Craftsy Launches In-House Fabric Line, Boundless Fabrics – Seeks Designers for Exclusive Kits
Craftsy has launched an in-house fabric line and is now seeking designers to create digital quilt patterns for exclusive kits. Called Boundless Fabrics, the line launched with a collection of solids sold as yardage and pre-cuts in the supplies section on Craftsy.com. In September of 2015 word spread that Craftsy was launching its own yarn…
A Pinterest Traffic Experiment
I love Pinterest, but I didn’t always love it. When Pinterest first launched in the spring of 2010 I opened an account, but didn’t use it. I didn’t get it. I understood that it was a virtual bulletin board and I could see the value in collecting inspiring images for future projects, but I didn’t…
Report from Midwest Craftcon
I’m writing this on the plane on the way home from the inaugural Midwest Craftcon in Columbus, Ohio. I flew from Boston to Columbus on Friday and Grace Dobush, one of the three event organizers, picked me up from the airport. It was terrific to meet Grace. Last February we spoke on the phone when…
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