Facebook is the largest and most popular online social network and almost all businesses have a Facebook page now. If you’ve really spent time building a large and engaged audience on Facebook you’ve probably tried to sell your products to your Facebook fans at one time or another. Posting a photo of your newest and…
Aurifil’s Alex Veronelli’s Online Behavior Seems Questionable to Me
I tweeted back, suggesting that this felt to me like an unprofessional thing to say on social media, given his role in the company. Veronelli replied, “On socials I prefer to be genuine, exposing outright all my defects & vices, rather than to be settled and look forcedly professional.” I replied that given Aurifil’s predominantly…
Abby Glassenberg Design 2nd Quarter Income Report
The 2nd quarter of 2014 came to a close on June 30. Carefully tracking and analyzing my business’ financial activity helps me to look carefully at what I’m working on and to plan out the rest of the year. That means it’s time for the Abby Glassenberg Design 2nd Quarter Income Report (you can see…
“This is How We Do Things Here”: Developing Guiding Principles for Your Business
Should you say yes to being part of an upcoming blog tour? Should you have a Black Friday sale? Should you install Google AdSense on your sidebar? When you have an online business, or even just a blog, you begin thinking about these questions and hundreds more. There are big overarching questions like what kinds…
How Social Media Can Humanize Your Brand: A Case Study of McCall’s
Edited 9/18/15: The social media manager at McCall’s is Meg McDonald. A month ago I saw this tweet in my feed and got a little surge of excitement: Yippee, we’re on Twitter! — McCallPatternCompany (@McCallPatternCo) April 26, 2014 That same day I came across the brand new McCall’s Instagram feed. So why the surge of…
What Happens When Your Pattern Goes Viral: The Spool Bird
UPDATED February 17, 2019: You can now purchase a copy of the Spool Bird pattern in two sizes from Michael’s Etsy shop for $5 right here. In 2008 Michael Fulkerson was working as a sewing teacher at Spool Sewing, a fabric store in Philadephia. The store owners asked Fulkerson if he could create a pattern…
What is Quilt Market (and Why I Didn’t Go)
Quilt Market was last weekend. My Instagram feed was full of pictures of new fabric collections, designers beaming proudly in their beautiful booths, and the crazy crowds at Sample Spree. If you sew and follow sewing blogs at all, I’m sure you’ve heard about Quilt Market. But what is it exactly? How did it come…
Tools and Access Don’t Equal Expertise, But They’re a Pretty Good Start
Last year I was talking to a designer about the class line up at an upcoming sewing conference. I pointed out that one of the classes people seemed to be most excited about was on surface design. She said, “I don't think surface design should be taught at conferences like this. Are you there to…
Why You Shouldn’t Ask an Artist, “Where Do You Find Your Inspiration?”
“Where do you find your inspiration?” I’ve been asked this question dozens of times and if you’re an artist I’m sure you have, too. Almost anytime an artist is interviewed this question comes up. But it shouldn’t. Asking an artist, “Where do you find your inspiration?” is a not a good question. It frames art…
Book Review: Make Your Own Soft Toys by Rob Merrett
Make Your Own Soft Toys was originally published in 2010 under the title Sew It, Stuff It and with this cover: Photo by Laura Howard. The new title and cover photo are more appealing, I think. They’re cleaner and more to the point. This is purely a project book. For the cover price of…
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