whileshenaps.com

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On Choosing Not to Have a Craft Business

February 6, 2015

As Director of Artist Relations at 20×200, an online art market, Carrie Strine is involved with the business of art all day long. In her free time Carrie is an exceptionally skilled quilter. Her textile work is meticulous and beautiful and although she could build a business around it she’s made the conscious choice not… 

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Filed Under: Ecommerce and Etsy, Online Culture of Craft

Sewing Talk – Thoughts on Gender and Sewing

January 30, 2015

This week in sewing we saw a focus on men who sew, and some outloud thinking about what they’re doing differently (or not) as compared to women who sew. 1. Missouri Star Quilt Company launched Man Sewing with quilter Rob Appell today. Rob describes Man Sewing this way: It’s simple: I am a man. I… 

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Filed Under: Online Culture of Craft

Can You Nurse Your Baby at Quilt Market?: Infants at Craft Industry Trade Shows

January 21, 2015

  Spring Quilt Market will be in Minneapolis in just a few months. Thousands of people will attend this international fabric industry trade show to exhibit, buy, teach, and network. Most of these people will be women, many of them mothers, all taking their Tradeshow displays to exhibit their work. Although the average age of dedicated… 

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Filed Under: Business Tips, Legal and Financial Issues, Online Culture of Craft

The Fabric Economy of Facebook Groups

January 14, 2015

image credit Most people who buy fabric online purchase it through one of the established shops like Pink Castle, Hawthorne Threads, or Fat Quarter Shop. There’s a segment of the fabric buying public, though that purchases fabric through private Facebook groups. As these groups grow in size and popularity, their impact on the more mainstream… 

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Filed Under: Business Tips, Ecommerce and Etsy, Online Culture of Craft

Pick Up the Phone: Networking for Your Creative Business

December 29, 2014

In early 2013 I called 18 of my long-time blog readers on the phone and talked to them for half an hour or so. Although it was a little out of the ordinary to just pick up the phone and talk to the people who read my blog, it was one of the most transformative… 

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Filed Under: Better Blogging, Business Tips, Online Culture of Craft

Where Do Bloggers Fit Among Established Sewing and Crafting Institutions

October 29, 2014

The Craft and Hobby Association (CHA) announced last week that they’ve added a new membership category specifically for bloggers. Founded in 2004, CHA is an international, not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby… 

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Filed Under: Business Tips, Online Culture of Craft

Sweepstakers vs. Sewing Bloggers: A Look at Online Culture

October 15, 2014

  Stephanie Woodson is a sewing blogger. She moderates a Facebook group for sewing bloggers, she’s guest posted on Sew Mama Sew, and most recently she’s had a tutorial published in Stitch magazine. It’s safe to say she’s an active participant in the online sewing community. This isn’t the first online community that Stephanie has… 

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Filed Under: Better Blogging, Online Culture of Craft

Should You Start a Clothing Line Using Home Sewing Patterns?

October 8, 2014

Hi there! We’re starting a surf and swimwear line here in Los Angeles. We love the look of your button up shirt and would like to purchase the pattern to use for manufacturing. Would that be okay with you?” If you design and sell home sewing patterns for clothing, this sort of email lands in… 

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Filed Under: Business Tips, Online Culture of Craft, Selling Your Handmade Softies

Getting Your Handmade Goods into the Hands of Celebrities

September 3, 2014

Allison Hoffman’s tagline sums it up well: “I make weird stuff out of yarn. Anything pop culture goes.” In fact, it would be fair to say that Allison Hoffman’s career as a crochet designer is fueled by pop culture. She recreates celebrities as yarn dolls and fairly often those celebrities find their doll likenesses to… 

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Filed Under: Business Tips, Marketing, Online Culture of Craft

Aurifil’s Alex Veronelli’s Online Behavior Seems Questionable to Me

July 25, 2014

I tweeted back, suggesting that this felt to me like an unprofessional thing to say on social media, given his role in the company. Veronelli replied, “On socials I prefer to be genuine, exposing outright all my defects & vices, rather than to be settled and look forcedly professional.” I replied that given Aurifil’s predominantly… 

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Filed Under: Business Tips, Marketing, Online Culture of Craft

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Welcome! I'm Abby Glassenberg and I'm glad you're here. While She Naps is a blog about designing and sewing stuffed animals and running a creative business.
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