Once a week or so I get an envelope in the mail from my mom. She’s still using up my dad’s old office stationary so she crosses off the return address and writes in her own. Inside is an article cut from the New York Times, or the Wall Street Journal, or the New Yorker,…
Abby Glassenberg Design 2013 Income Report
This year I kept comprehensive financial records for the first time. Every Friday morning I sat down and entered every pattern sale, every bit of revenue, and every single expense into a spreadsheet. Out of everything I’ve done since 2005, when I began selling what I sew, this was the best move I’ve made. Seeing…
Graphic Design Hacks for Craft Bloggers
Craft blogging is all about telling visual stories. You make things and then show what you've made, teach how you made it, and explain the techniques you used. To do it you (and I) depend heavily on images. Great visuals convey meaning more effectively than words. They attract the eyes of new readers, they make…
Easily Create a Blog or Etsy Banner for Free Using PicMonkey
PicMonkey is a free online tool for editing photos and creating graphics. It’s easy and intuitive to use, and it’s more powerful than many people realize. I’m a PicMonkey superfan! Today I’m going to show you how to easily create a beautiful new banner for your blog or Etsy shop, for free, using PicMonkey. Head…
2013 Year in Review: The 5 Posts I’m Most Proud Of This Year
Throughout my childhood my mother was a newspaper reporter for the Washington Post (you can read one of her more controversial articles here). My mom is someone who wants to get to the bottom of things, to say what nobody else dares to say, to make change in the world with words. From her I…
How to Have a Great Blog Even If You’re Not a Writer
“I know I should have a blog for my business, but it feels sort of overwhelming. I mean how much time is this going to take, and what am I going to write about? I’m not really a writer.” If this sentiment sounds familiar to you, you’re not alone. A lot of artists dread the…
5 Great Sites That Will Make You Look Like a Graphic Design Pro (Even When You’re Not)
I’m married to a finance guy. He’s the type that reads Barron’s cover to cover each Saturday. On the desk next to the computer we share is a running list of stocks he’s investigating. This is a guy that loves a good spreadsheet. Curious about the bond market? I’ve got your man, and he’s…
Radically Increase Your Blog Traffic in 5 Minutes
One of the best things you can do for your craft blog is to create and publish a free tutorial. Tutorials serve as anchors for your blog, continually bringing in traffic and new readers for years to come. A great tutorial helps to establish you as a designer and expert and is a free gift…
How to Start a Great Craft Blog: A Case Study
The other day a new craft blogger said to me, "Only a handful of people read my blog and I don't know who they are. I have only 64 likes on my FB page. How and with whom does one actually begin?" Her question really made me think. How do you break into the crowded…
The Real Truth About Blog Giveaways
Win a fat quarter bundle! Enter the giveaway to get a free copy of this book! Share this post on Facebook and tweet it for two extra chances to win a free pattern!” I read these posts every single day. Like hawkers at a market stall, these bloggers are shouting “free” at me as…
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