It’s pretty easy to start a blog, especially when you’re excited about it. Brainstorming names is fun! Deciding on a platform takes some work, but it’s still pretty neat. Making a banner? Fun. Before too long your blog is set up and you’re ready to write your first post. The whole thing might take a…
Looking Out For Ourselves
A few days ago I got an email from a member of the marketing team at F+W Media, a major publisher of craft books, asking if I’d consider reviewing Kim Kruzich’s new book, Retro Mama Scrap Happy Sewing. I love Kim’s work. She’s a meticulous sewist and a great designer with a focus on softies…
Why “Where’s Your Inspiration?” Isn’t a Good Question
I snapped this photo on Wednesday night. It was 8:24 pm. I’d just finished wiping down the kitchen counters and sweeping the floor. Josephine was tucked into bed. Simon was in her pajamas and Roxanne had just headed upstairs to take a shower. I had put down my laptop and my many legal pads and…
Book Review: Stitch Love by Mollie Johanson
I bought Stitch Love because I’m friends with the author, Mollie Johanson of Wild Olive. I love Stitch Love because it’s a valuable and charming book that I’ll use for years to come. Mollie designs all sorts of crafts: embroidery patterns, printables, quilts, sewing projects, softies, and more. Her signature design element is a little…
The Etsy IPO Explained
Etsy sent out an email to all sellers on Wednesday stating that the company is going public. The Etsy Initial Public Offering (IPO) could take place as early as April, but we won’t know in advance the exact date or share price. I thought I’d take a look at what an IPO really is, how…
Don’t Be Afraid of LinkedIn
Last week I mentioned on Twitter that I thought designers and crafters should be on LinkedIn. Almost everyone seemed to disagree with me. The overwhelming question was, “Why?” Why be on LinkedIn if you’re not looking for a job? Why have a LinkedIn profile if you’ve already got a website and a blog? I knew…
Why I Don’t Do Affiliate Marketing
Hi Abby, I am organizing an online creative business conference in May, and wanted to see if there might be a way for us to work together. We are looking for a few influencers to serve as advisers to the attendees. Advisers get a free pass to the event and advertising space in the conference…
Three Bird Nest: The Etsy Success Story Redefined
This is what Etsy has become and it’s too bad too. The site was originally for selling hand crafted items crafted by the shop owner but then Etsy began allowing major manufacturing companies to sell their garbage on there. As I stated above, there are companies in Hong Kong that saturate Etsy with pages and…
On Sourcing Supplies (and Sharing Sources)
To me, it feels a bit like someone who wants to copy your term paper because, after all, you already did the work. This is how yarn dyer Jill Draper describes how it feels when she gets an email from a stranger asking for her colorway recipes. It happens more than you might expect. For…
On Choosing Not to Have a Craft Business
As Director of Artist Relations at 20×200, an online art market, Carrie Strine is involved with the business of art all day long. In her free time Carrie is an exceptionally skilled quilter. Her textile work is meticulous and beautiful and although she could build a business around it she’s made the conscious choice not…
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