*Edit 9/11/15: CEO of Craftsy, John Levisay, wrote an open letter in response to this post. You can find that here. On June 17 Craftsy’s parent company, Sympoz, Inc., registered two new trademarks that appear to be for their own fabric and yarn lines. The fabric line will be called Boundless Fabrics and the yarn…
How to Change from RSS to an Email Newsletter (and Why)
You’re standing on a stage in a crowded auditorium. In the audience are your most supportive fans. These are the people who buy your products and rave about them to their friends. They’re the ones who read your blog posts and Instagram feed faithfully and leave you supportive comments. And now they’re all gathered in…
Help Me Plan a Podcast With Etsy
In June Barack Obama sat down in Marc Maron’s garage to record a conversation for Marc’s podcast. Did you tune in? The episode was remarkable on a number of levels, most importantly because the President of the United States was talking to a regular guy in a regular space for a show that went straight…
What It’s Like to Teach a Class at CreativeLive
On Sunday I made a pot of not-too-spicy chili. I also wrote out a detailed explanation of each child’s schedule and packed the bags for day camp before packing my own bag for a trip to San Francisco Monday morning to teach at CreativeLive. I first talked to Elizabeth Madariaga, head of the Craft and…
Email Marketing for Crafters on CreativeLive
Monday morning I fly out to San Francisco to teach a class at CreativeLive. My class is called Email Marketing for Crafters and it’s part of a five-day series called Improve Your Holiday Sales. The week kicks off with Price Your Craft taught by Tara Gentile. Pricing your products isn’t just about covering your expenses…
One Company, Multiple Businesses
I was out for dinner on Friday night when I ran into Sarah, a woman I know from synagogue. Her son was in my class when I taught middle school and we always chat a little when we see one another. This time we started talking about work. I told her that while I loved…
What is The Sewing Party?
In sewing news this week, The Sewing Party has relaunched. You might remember last November when The Sewing Party was a daylong online craft conference. 30 teachers conducted online workshops and the event was sponsored by Etsy, BurdaStyle, Joann Fabric, Pellon, Coats, McCalls, Simplicity, Singer, Husqvarna Viking and Pfaff. The Sewing Party is owned by…
Proud to Be an Etsy Seller
It’s really easy to criticize Etsy. Although I acknowledge that the platform is far from perfect, I remain loyal and I’ve recently been reminded why. In December of 2014 those of us who sell digital products were in a state of crisis over the European Union’s new tax regulations. Although Etsy was unresponsive to our…
Behind the Podcast: Surround Yourself with Great People
My friend, Sandi Hazelwood, and I are doing a little series about podcasting together. Today and Monday you’ll get four posts – two from each of us on our own blogs – focusing on aspects of podcasting both technical and conceptual. We’re looking at questions like why are podcasts important as a listener and as…
How Hiring Yourself as Your Agent Will Help You Meet Your Goals
It’s helpful to mentally create two separate work identities for yourself. The first identity is you as an artist and maker. In this identity you use your talent, skills, and experience toward designing and making things. The second identity is you as an agent for your work. As an agent your job is to package,…
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