*After I published this post Etsy reached out to me and agreed to do a podcast interview. We talked in-depth about the new policies and how they will impact sellers and buyers. You can find that interview here. A few weeks ago we had a great discussion here about the meaning of the word handmade….
The Position of Soft Toy Makers in Today’s Sewing Industry
One of things I like best about sewing dolls and stuffed animals is that it gives you permission to jump into sewing without knowing the rules. The language of sewing is intimidating for a lot of people. Not sure what a dart is? Can’t sew a zipper yet? Don’t really get grain? That’s totally…
How to Reassure Potential Customers and Help Them Overcome Objections
Have you read The $100 Startup by Chris Guillebeau? It’s excellent. Real, actionable steps to improve your online business, launch a new product, and build a community of customers. I’m taking many of Chris’ ideas and applying them to my own creative business. Right now I’m focusing on writing an FAQ (Frequently Asked Questions). I’ve…
Outtakes
When I set up a photo shoot for the cover image on a new pattern I take lots and lots of photos, sometimes close to 100. There are so many variables in a shoot like this: the child has to have their eyes open and look happily engaged, the toy has to be facing forward,…
Automating Your Etsy Shop: An Interview with Chris Marinic, Founder and CEO of CraftHub
Oh wow! One of my patterns just sold from my Etsy shop! Hooray! Except I’m at the playground with three kids and no laptop and after this we’re going to piano lessons and then a playdate. We won’t be home for at least three hours and when we do get home I have to cook…
Podcast Special Episode: Social E-Commerce for Small Businesses with Jon Crawford, CEO of Storenvy
What’s the best way to sell your handmade goods online? Open your own storefront and you’re on an island. If you can’t bring in the traffic yourself you aren’t likely to make enough sales for it to pay off. Open a store on Etsy and you’ll get lots of traffic, but you’ll also literally…
Podcast Special Episode: Creating a Customized Online Storefront with Jonathan Marcus, CEO of Goodsie
Today I spoke with Jonathan Marcus, the founder and CEO of Goodsie. Jonathan got in touch with me after I wrote this post about whether handmade businesses should have their own online storefronts or are better off sticking with Etsy. I’ve had my eye on Goodsie for some time now because it offers an accessible…
Should You Have a Unique Online Storefront or Are You Better Off on Etsy?
Should you have a unique online storefront or are you better off on Etsy? I’ve been thinking quite a bit about this question. Over the summer I was interviewed by a reporter for Wired magazine about the future of Etsy and the company’s efforts to retain veteran sellers. The article was recently published and if…
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