Late last week I got an email from David Gelles, a reporter at the New York Times. He said he was working on a story about Etsy and wondered if we could talk. We had an interesting conversation later that evening. When I asked what the article would be about he said, “The company was finally ready to tell its story.” That certainly sounded intriguing.
I’ve been writing about Etsy for many years now, and have been a seller on the site since July 2005, a month after it launched. Some of my own Etsy articles include:
- Should You Have a Unique Online Storefront or Are You Better Off on Etsy, October 2012 – This was the first time I wrote about Etsy from business perspective.
- Etsy Redefines Handmade: Authorship, Responsibility and Transparency, October 2013 – I wrote this post right after watching the Town Hall meeting. Etsy contacted me right afterwards and we recorded an interview together which I published a few days later.
- Three Bird Nest: The Etsy Success Story Redefined, February 2015 – This was the first one of my blog posts truly went viral.
- Why I Still Love Etsy, November 2014 – I continue to find Etsy to be an effective tool for customer acquisition. I wrote about this topic again in July of 2015, Proud to Be an Etsy Seller
- Why Handmade at Amazon is Etsy’s Dream Come True, October 2015
- The Etsy IPO Explained, March 2015
- Etsy Steers Away from Reinventing Commerce, Instead Encourages Sellers to Compete, August 2017 – In this recent piece I think through the shift in management and priorities and what it means for sellers like me.
Writing all of these articles has helped me to learn about business, big and small. I’ve learned about manufacturing, importing, the stock market, ecommerce and more. It’s been like a mini business school education.
When I was speaking to the New York Times reporter he said, “A lot of the people I talked to for this story so far told me I should talk to you.” That means so much. It was fun to have the Times photographer here on Friday for a photo shoot in my studio (check out Kayana’s portfolio), but more than anything it was really gratifying for me to be part of this larger conversation about craft and commerce.