Podcast Episode #11: Claudine Hellmuth and Betz White

My guests on today’s episode are Claudine Hellmuth and Betz White, two fantastic indie designers with successful art businesses. We have a really fun conversation about our current favorite apps, blogs, tools, videos, recipes, subscriptions and more.


Claudine Hellmuth designs and illustrates printable boxes and kits that bring delight to customers young and old. She’s been featured in The New York Times, appeared on The Martha Stewart Show, HGTV, HSN, QVC UK and The DIY Network. Her client list includes projects with major companies like Smart Car, Capitol Records and national publications such as The Saturday Evening Post.

When she’s not covered in paper, glue and tape she’s walking her dog Maggie, reading a book or enjoying a well deserved afternoon nap with her very fat cat Mabel. You can find her retro whimsical work online at CollageArtist.com.


Betz White has built a career on thoughtful design, skilled craftsmanship and a focus on materials that are kind to people and planet alike. She is the bestselling author of two books that encourage readers to “stitch beautifully, tread lightly”, Warm Fuzzies (North Light, 2007) and Sewing Green (STC Craft, 2009).

You’ll find Betz teaching online at Craftsy and Creative Bug and on her blog.

In this episode….

Betz talks about:

  • Twitter Lists – Find out more about them here, and follow Claudine’s “Creative Biz Info” list here.

Claudine talks about:


And I talk about:

You can listen to our conversation by clicking the arrow below, or download the show for free from iTunes and listen to it while you workout, sew, knit, crochet, commute, walk the dog, or whenever else you have some free time.

New episodes are posted on the first and third Monday of every month and I’ve got some great guests lined up for 2014. If you have a suggestion for a guest, I’d love to hear it! Thank you.

I hope you enjoy the show!


  1. says

    I just finished listening to your Podcast and it was great! I liked the format and learning about these new products. Plus, I love baked apples (especially Jazz apples) and can’t wait to try out the new recipe.
    Thanks for sharing.

  2. says

    Loving the podcast. Thanks for doing it. I’d love to hear an interview with Jennifer Ackerman Haywood whose podcast I have live for years. Turn the podcast tables so to speak 😉

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